In the second feedback session, I was able to outline the identified problem, solution, target audience and background context from the research carried out. One of the main comments from the previous feedback that I wanted to develop on was the appropriateness of the information booklet cover. One comment made was that the use of the blue reminded the individual too much of a clinical appearance and therefore lead to connotations of the NHS. Although the blue colour selected is the charity's main identity colour, this could be overcome by adding on of the other brand colours to the design.
It was also highlighted that a design can be overdesigned and it is therefore important to consider the target audience and whether they will have such design thoughts. Although changing the colour of a variation of the speech bubbles, this is not necessarily a change that is going to be taken forward. This is due to the brand needing to be displayed consistently throughout the printed creative to maintain the trust that is held by individuals towards the charity.
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