Following the feedback comment made and the further discussions that were had focusing around the accessibility of the contacts presented in the leaflet and information booklet. Rather than have a single sheet printed out and added as part of the pack content, it would be more accessible for the carers to have the information on the standard business card size (3.5 x 2 inch). Rather than repeating the contacts that are presented in the other information creatives, the carers will be able to make note of the relevant contacts for them on the blank business cards. This means the information is accessible to them at any time and they can easily carry it in their wallet/purse. The blank cards also mean that the carers can note down other contacts that they may have through their research.
The design on the front of the card is kept minimal, with the use of the Mind charity colours being used. This gives the cards a discreet design which is something that the carers may wish for. It also presents a subtle consistency with the colours that are associated with the Mind charity.
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