Social Media Research

To provide a developed response to the brief, considerations have been made as to how the campaign can be broadcast through social media. Previous research has shown that there is a high percentage of millenials who engage with content on social media on a daily basis. A consideration mentioned in the brief, is how can the campaign make the release of the Student Art Pass feel like an event. Referencing is made to the release of festival tickets. 

Investigated the social media pages of 2018 festivals. Findings:
- Animation of text/imagery has been used to inform the audience of the acts playing at the festival/other infomration
- There is an overall trend of motion to make information more enticing and engaging for the audience
- Many festivals/social media pages are not on track with this trend. Including animation on the Art Fund social media page would set it apart from these pages

Examples.
Leeds/Reading festival has used video content to communicate with their audience

Glastonbury has used image, including type, to communicate with their audience