The Brief - Design the concept and promotional material for the annual Leeds Arts University, end of year Foundation and Degree show.
The Concept - Should reflect the essence and purpose of the show.
- University-wide exhibition therefore the concept needs to represent all courses
Requirements
- Innovative and have a strong visual identity
- Creative, eye catching
- The logo must be visible and legible on every design
- A0 Poster, email header, flyer, online graphics, publication adverts, external signage, exhibition guide
What is Leeds Arts University?
- The only specialist university in the North of England
- Creative community
- Open to new ideas, progression and experimentation
- Many of the staff are practicing artists/designers
- Small and friendly
- Student-centred
- Critical in thinking
- Proffessional
- Progressive
Target Audience
- Local feeder schools, teachers, pupils
- College students, parents, staff and management
- Applicants
- General local public
- Alumni
- Local artists
- Creative industry proffessionals and businesses
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