Their Proposition is 'you can go somewhere else with art'. This is a statement that is adjusted to each of their specific audiences and aiming to meet their individual needs.In terms of the university audience, they want to connect the next generation of artists, curators and proffessionals to their national collections and museums.
- Our personality guides the voice we use to write and speak to the world. Their tone of voice must be reflected in the campaign
Logotype:
Colours: The brand colour palette is inspired by the different types of art that the brand supports
Sponsored advertising:
This is advertising that has appeared on web pages after visiting the Art Fund website. This is an indicator that they use sponsored advertising which can be an effective way to remind a consumer or a product or service.
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