SHADE Studio define themselves as being 'truly passionate motion graphics and VFX company' who are based in Riga, Latvia. Their work ranges from using real life video content or vector illustrations. The below video is an example of their work. The flow of the content from one scene to the next ensures that the attention of the audience is kept. The simple vector images allow for the content of the video to be key, with minimal detail to ensure the eye flows from one area to the next. This is a style of motion graphics that can work on a range of different format sizes due to being largely image based, accompanied by large sections of text.
Libby Vander Ploeg is an illustrator/designer who's creative process is focused around simple yet meaningful design. Her motion graphic design ranges from the use of handwritten text to animated illustrations. The relationship that both text and imagery have allow for their to be no sound. It could be argued that this may result in the audience not viewing the full video, however with the succinct content of the design flowing from one scene to the next, attention is typically kept. This is shown in the example below.
#OptionBthere For the Holidays from Libby V on Vimeo.
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