This brief allowed me to explore my interest in identity based design, with the outcomes of this brief being used in the real world. Although reservations were made at first towards producing the branding for the exhibition, this is an area that my confidence has increased in and allowed for creative freedom. It was also a positive experience working with an individual whose work ethic reflects my own and provides constructive, supportive feedback. The collaboration process increased my learning in the area of exhibition curation as I was able to learn layout and hanging techniques from Hilda. This is a brief I would like to explore further in the future by completing more exhibitions. Discussions have been had about attending the University's Summer School in order to better our understanding of finances and motivations behind the potential exhibitions.
Weaknesses
Due to the last minute date change of the exhibition, there was less of a turn-out in terms of the creatives we invited. This could partially be due to the opening event having to be held on a bank holiday. In the future, this could be overcome by securing a space through a contract to ensure that no last minute changes could be made.
Time Management
A pencilled in time frame that we wanted to hold the exhibition in aided the development of the exhibition. This meant that we could set an appropriate deadline to the submission of the exhibition brief as well as take the time to develop the identity. Once the date had been confirmed, the extra aspects could be scheduled in. Keeping to this schedule meant that everything was ready ahead of the exhibition opening night.
Final Outcome
The exhibition opening night was a great success. It was reassuring to receive positive feedback from those who attended the exhibition. The handout provided many areas of discussion, with visitors discussing their perception and the artists. This brief has encouraged me to explore the organisation role further through future projects.
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