The main focus of this brief is on the production of the publication. Therefore one of the main aims of this brief is to ensure that the content, target audience and the cost of the publication informs the design.
The photographs for this brief were all taken in the seaside town of Tynemouth, Tyne and Wear. This small traditional town is becoming a more up and current place for students to visit through the shops and attractions situated in the town. The photographs focus on the individual elements of the independent shops which are located in the main area of the town, Front Street. Through visiting the town and already having background knowledge of the area, it is evident that Tynemouth is becoming more of a social scheme for students and young professionals. This is one target audience to explore. An alternative audience would be young families due to the seaside attractions that the town has. Further research on different types of publications that could be produced with the content already collected will inform the idea direction.
An aim for completing the brief is to ensure that the target audience fully inform the design and production of the outcome. If the target audience were to be students, the cost of production would need be minimal. If there is a charge on the publication, students would be less interested in interacting with the publication than if it were available for free or a small cost (less than £3). This would effect the methods of production and the materials used that make up the publication. On the other hand, if the publication were to be young families, a higher quality paper stock would be more appropriate, perhaps bound with a more intricate binding method. These methods would increase the cost of production and therefore increase the price of the publication. However, with an older target audience, they are more likely to be willing to purchase a publication they are interested in due to having sufficient funds.
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