Evaluation

From managing my time through a physical documentation of self inflicted deadlines and print appointments, I have been able to maintain a consistent workload with completing the brief. This time allowed for the mistakes that were made to be corrected and therefore improving the design production process. The main error that occurred was in the printing process. To overcome these, various discussions were had with the print technician where I learnt the imperfections of the printer and therefore could overcome these with the design and the production after print. Examples of this are increasing the distance of the text away from the margin line so that no text was lost through the gutter. Another print error that continuously occurred throughout each print was inaccuracies with the positioning of the content on the page. This was something that had to be taken into consideration when trimming the document using the crop marks as guidance. This also highlighted the importance of completing test prints. If the publication were to be commercially printed, it would not be efficient or professional to print a design for the final time without completing a test print. If there were mistakes, then there would be no time to resolve these and therefore money would be lost and it would reflect badly. Learning these skills through completing the brief has given me the knowledge that I will be able to apply to future briefs and therefore make my practice more efficient.