Country Living - Reserch

This direction of research is influenced by wanting to gain an understanding of the company's identity so that the solution is not only appropriate to the audience but is fitting of the brand at current. This relates the consistancy that is present throughout their online profiles, website, apps and magazine. 

It is evident through looking through their social media and website that each of these platforms reflects the magazine issue in terms of the month/season that has been the most current release. So for example as it is winter and getting closer to Christmas, the design of their social media (more specifically Twitter) changes to fit with this through the use of a banner image. Their profile image is also of the most current issue. On Instagram, their profile remains consistent with their traditional colour palette olive green being used for the profile image. This is a colour that many readers typically associate with the magazine. 

Looking more specifically at the colours used, this image displays the Country Living title in a Royal Navy. This is another classic colour that is seen throughout certain elements of the magazine and their digital presence. This is further seen in different tonal variations on their calendar merchandise. This is all relating towards the understanding of the brand and the colours/typefaces that they use.