Concept

An alternative way of answering a brief that I have been working on for another module is creating a problem that the response to the brief will solve. Through reading through the Greenall's Gin brief, a problem has been devised to ensure that the creative is appropriate in answering what is required. 

Greenall's Gin is known as and owned by Quintessential Brands. This is an aspect that they would like to be transferred through a piece of creative, promoting a quintessential British moment in a contemporary way, that has Greenall's at the heart. 

In other words, the problem is that there is currently no supporting creative that demonstrates this relationship of quintessential British moments and Greenall's Gin. This link therefore demonstrates the initial concept in responding to the brief.