Breakdown of the brief:
- A cover design that breaks the boundaries but still celebrates the literary merit and chilling storyline
- Imaginative concept
- Appropriate design for the book market
- Needs to be effective on its own as well as eye-catching enough to stand out in a bookshop setting
- Needs to be able to work onscreen
- According to the brief the winning design will need to:
- 1. have an imaginative concept and original interpretation of the brief
- 2. be competently executed with strong use of typography
- 3. appeal to a contemporary readership
- 4. show a good understanding of the marketplace
- 5. have a point of difference from the many other book covers it is competing against
- Penguin branding and other additional elements such as the bar code need to be included
About the Book
- Originally published in four parts in The New Yorker
- Published as a novel in 1965
- Murder of the Clutter family in November 1959
- Holocomb, Kansas
- Dick Hickock and Perry Smith
- Capote read about the crime in The New York Times after the murders and before the killers were caught.
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