Live Brief.
The Brief: Produce an identity for a family run business. The primary focus must be to advertise and promote certain produce for the farm.
Research: Farm identities/rebrands for the modern audience. Businesses of a similar nature, farm shops/commercial brands
Audience: Existing customers, potential customers the agricultural field
Further Details:
- Family business
- Sheep and crop based business
- Business cards will be used to advertise the sale of hay, haylage and straw in local businesses and through word of mouth
- A Facebook group to advertise sales and communicate with potential clients
- A consistency in design is needed throughout the advertising and stationary of the business
- Further advertising required for smaller aspects of the business, e.g fruit & veg stall
- Client would like to maintain a traditional appearance of the farm however appeal to the modern audience.
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