Typeface:
This was experimented with and chosen by Emma.
Experiments with back of cards designs:
Feedback:
- The lines represent the links made within the game but give it too much of a dot to dot appearance. This could give the wrong impression of the game.
- The colour scheme at the start of the experiments is playful yet a little childish. From a discussion around the colour scheme after seeing the initial experiments, the swatches were revised and a toned back colour scheme was selected. This was also informed by the colours that are currently trending in design. This gives off a more mature appearance to the game, appealing to the stated 16-25 target audience.
- The pattern design is playful and is a style that is used on standard playing cards
- Using the name on the cards isn't necessary, there's room to be creative here
Throughout this process group feedback was given to the designer of the back of the cards. Having experienced issues with double sided printing and being aware that the line up of the print is not always exact, I suggested we use a pattern design. A pattern can be placed full bleed and would ensure that the design retained quality even if there were printing errors. Through the feedback given this design also reflects the interactive fun nature of the game.
Designs produced by Georgina, following the design elements that had already been decided. The net has been taken from the decided form of packaging. Feedback was given to decipher the end result. Overall the feedback indicated that the use of two three colours in the packaging reflected the card design and therefore brought the product together. The original typeface used for the pattern of A's was changed by Emma. This was through the decision that the Hammersmith Regular typeface was to harsh due to the sharp edges.
Rule writing/design:
Original Rules
Typeface Experiments:
Final design:
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