Adjustments to Card Designs

After printing the various template designs and analysing the outcome, it gave a greater idea of the most appropriate aspects to the design. We then discussed the most appropriate type size, colours as well as the overall layout. Working alongside each other, Bethan and myself made changes to the back of the YOYO cards. 

The colours of the text and rating boxes remained consistent with the illustrations. The typeface choice of using American Typewriter was informed by the target audience of 4-9 year olds. This is a playful font which reflects the nature of the cards and therefore increases the user experience of the cards. The speech bubbles were redrawn by Emma in the same style as the illustrations. This keeps each design consistent, further reinforcing the theme of the cards.