Development

Experiments, obvious responses:

Inclusion of element from story:

Feedback:

- Rose is effective as it reflects the romance/friendship of the story

- There is too much going on, the first design is the most visually eye catching as the simplicity allows for the eye to explore each part of the design

- Not inventive colour choices

Pattern:

Feedback:

- Main copy text is difficult to read

- Pattern is visually effective but isn't cohesive with the copy text

- Due to size of OX it appears to read as a word rather than the individual letters

Scene:

Feedback:

- Powerful text

- Vector design could be bolder in colour

- Strong use of imagery and text

- Design is not understood but reflects the tone of the copy text