Canons

Rules of Graphic Design

Use of grids

- Consistency

- Structure

- Grids create a consistency throughout the piece of design that they are used in, for example publications

- Allows you to create a legible design that has a strong visual appeal

- Should be used to an extent but can be used to create a visual effect if not keeping 100% to the rules

White Space

- Allows the text to breathe and stand on its own so that it is legible

- Stops overcrowding of the page so that there isn't a difficulty in understanding the content (text and image)

- Depending on the content of where white space is used, it can either be used for creativity or to create simplicity within a page (examples below)

Alignment

- Allows the text to flow in a consistent design that improves the legibility of the text

- If it is not used in design then it is obvious, this is used to create a particular effect or mood

- I consider alignment in a way of thinking of the imagery and text as a physical object. Objects cannot float therefore this concept can be applied to design in the same way so that there are no 'floating' images or text