5. Reflection

After having a week to work on this brief and receiving feedback, I feel confident that I am on the right track to completing this brief. I am going to continue with my work taking into consideration the comments made in the crit group to develop my designs further. I would still like to explore a number of approaches, having a range of responses to the brief. To do this I am going to do further research into shops that the clientele of Clarks may also visit to see if there is a theme within the brand logos which I can apply to one of my design routes.