Friday 11 May 2018

Module Evaluation

Throughout this module I have been able to explore my variety of interest in graphic design, illustration and organisation. Exploration of these areas has highlighted the common theme of my practice focusing on identity based briefs and working with image. This is an area my understanding has improved in through being actively aware of current design trends and from alternative knowledge provided by regular reading of the online journey, It’s Nice That and AiGA Eye on Design. Having an active presence in the creative field influences my work daily and has helped draw direction when needed. 

Working in collaboration has also been a focus throughout this module. I have found that my practice benefits from being around other creatives. This has allowed me to develop skills in idea generation, typography and specific software such as After Effects. When working alone my practice can often be narrowing and lack creative thinking. This module has taught me the importance of gaining alternative feedback and the collaboration briefs assisted with that. There were also negatives that arrose when working in collaboration. In Brief 05 my collaboration partner’s work mentality did not reflect my own which meant that internal deadlines were not met. This collaboration caused a lot of disrupt to my practice however has developed my confidence in managing other peoples time and ensuring effective communication to progress work. Other collaborations such as in Brief 06 were much more effective and has built on a relationship that I hope to continue in the future. Working with an individual who compliments my own practice as well as offering my own insight on hers benefited the overall brief and outcome. Exhibition organisation is an area that I would like to continue exploring and hope to complete future exhibitions following a similar structure as explored in this brief. 

Through engaging with Micheal Lewis (The Archipelago) and receiving his advice on how to pitch and display work to clients, the presentation of my work has become more visual, with appropriate annotations being made. This had made it easier when demonstrating work to a client as they are able to understand where the influences  and why design decisions have been made. This has ensured effective feedback in certain briefs completed. This is a structure I will be able to apply to future job roles and is already appropriate to my working at LeedsBID.

My time management throughout this module has been assisted by the use of a calendar. This allowed for planning of all modules and outside activities. This ensured that internal deadlines were set and achieved as well as allowing for a variety of briefs to be completed. This calendar became less effective when working in collaboration due to peers having other briefs to manage at the same time. This reflects a real life situation and has demonstrated the importance of communication.

Thursday 10 May 2018

Bibliography

Throughout this year my practice has been informed by engaging with a range of different content. Some of this can be seen below. 

Websites:


Alderson, R. 2015. It’s Nice That, Bored, overworked but ethical – how graphic designers see themselves? [ONLINE] Available at   http://www.itsnicethat.com/articles/graphicdesign-and-survey Accessed 20.11.17

Aszman, A. (2016). Meet a Designer of Great Posters, Scott Laserow. [online] Print Magazine. Available at: http://www.printmag.com/posters/scott-laserow-great-posters/ Accessed 10.05.18


BBC News. 2013. Cigarette packaging: Ministers launch fresh review. [ONLINE] Available at http://www.bbc.co.uk/news/uk-politics-25126673 20.11.17

Boddington, R. (2017). Pentagram’s Paula Scher designs “moveable frame” for Poster House, New York. [online] It's Nice That. Available at: https://www.itsnicethat.com/news/pentagrams-paula-scher-graphic-design-260917 Accessed 10.05.18

Bourton, L. (2017). Narrative and design: a chat with Penguin book cover designer Janet Hansen. [online] It's Nice That. Available at: https://www.itsnicethat.com/articles/janet-hansen-graphic-design-040117 Accessed 10.05.18


Cezzar, J. (2017). What is graphic design?. [online] AIGA | the professional association for design. Available at: https://www.aiga.org/guide-whatisgraphicdesign 
Accessed 10.05.18

Colours May Vary - Leeds. (2016). Typesetting - Colours May Vary - Leeds. [online] Available at: https://www.colours-may-vary.com/typesetting/ Accessed 10.05.18

Creative Blog (2013). 20 inspirational Penguin book cover designs. [online] Creative Bloq. Available at: https://www.creativebloq.com/graphic-design/penguin-covers-612338 Accessed 10.05.18


Eye on Design. (2018). Home. [online] Available at: https://eyeondesign.aiga.org/ Accessed 10.05.18

Heller, S. (2014). 'Design Is One of the Most Powerful Forces in Our Lives'. [online] The Atlantic. Available at: https://www.theatlantic.com/entertainment/archive/2014/03/design-is-one-of-the-most-powerful-forces-in-our-lives/284388/ Accessed 10.05.18

Newspaperclub.com. (2016). The Rhubarb Triangle at the Hepworth Wakefield - Newspaper Club. [online] Available at: https://www.newspaperclub.com/blog/posts/8403-the-rhubarb-triangle-at-hepworth-wakefield Accessed 10.05.18


Ramchandani, N. (2016). Why I’ve got beef with festivals like Glastonbury. [online] Do The Green Thing. Available at: http://dothegreenthing.com/issue/why-ive-got-beef-with-festivals-like-glastonbury/ Accessed 10.05.18


Travel, S. (2016). So THAT'S Why You Shouldn't Wear A Green Hat In China. [online] HuffPost. Available at: https://www.huffingtonpost.com/smartertravel/what-colors-mean-in-other_b_9078674.html  Accessed 10.05.18



Books:


Berman, David B. (2009) Do Good Design, California. USA: New Riders


Kendall, N (2015) What Is A 21st Century Brand? Great Britain: Kogan Page Limited

MacAvery Kane, E (2010) Ethics: A graphic designer’s field guide. New York: Campbell Hall

Miles, S (1998) Consumerism - as a Way of Life. London: SAGE Publications

Coxhead, E. (2018) The Happy Newspaper. (Issue 9) April.